Back in the post Brit Pop Britain of the late 1990s, Embrace followed in the footsteps of Oasis and The Verve with their knack for big sounds and catchy sprawling numbers.
Hailing from Huddersfield, West Yorkshire, England, brothers Danny McNamara (lead vocals, guitar) and Richard (guitar) formed Embrace in the mid 90s. After placing an advertisement in a local newspaper, the duo recruited drummer Mike Heaton and bassist Steven Firth.
In October 1996, the group signed with the Virgin subsidiary Hut Recordings in America, they signed with DGC Records. Keen to establish indie credibility, the group released their debut single, All You Good Good People, on the hip indie label Fierce Panda in February 1997. Over the next few months it was followed by the singles Fireworks and One Big Family, which were both released on Hut. Those two singles were successful, but the re release of All You Good Good People on Hut in October proved to be their breakthrough, entering the charts at number eight. Released in May 1998 shortly after the group received a Brit Award nomination for Best New Band in February Come Back to What You Know, cemented that success and paved the way for the release of their debut album, The Good Will Out, which entered the Charts at number 1.
Embrace continued their success in the UK with their following two albums, Drawn From Memory (2000) and If You've Never Been (2001). By this time a keyboard player, Mike Dale, had been added to the line up.
The band spent the next two years writing songs for a fourth album, Out of Nothing, which saw collaboration work with Chris Martin of Coldplay.