The Avedis Zildjian Company held an open house to celebrate the Grand Opening of its new West Coast Artist Relations Office in the CenterStaging complex in Burbank, CA. Zildjian first opened a West Coast Artist Relations office in 1982 in West Hollywood, CA. In 1989, the office relocated to Studio City, CA.
More than 200 Zildjian artists and industry friends stopped by to check out the new West Coast Artist Relations Office, as well as Zildjian’s new Gen16 office. The event featured a selection of Sound Lab Prototypes for artists to play and provide feedback. Artists included Vinnie Colaiuta, Gary Novak, Sheila E, Airto Moreira, Russ Miller, Gil Sharone, Marvin "Smitty" Smith, Teddy Campbell, Aaron Spears, Nisan Stewart, Gorden Campbell, Kenny Aronoff, Luis Conte, Ronald Bruner Jr., Danny Seraphine, Mike Malinin, Michael White, Vince Wilburn and others.
The event was hosted by John DeChristopher, Vice President, Artist Relations & Event Marketing Worldwide; Kirsten Matt, Artist Relations Manager-West Coast & Latin America (who manages the West Coast office); and Sarah Malaney, Artist Relations Manager-East Coast. Other Zildjian personnel in attendance included Debbie Zildjian, Vice President of Human Resources; Paul Francis, Director of Research & Design; Matt Read, R&D/Quality Engineer; Steve Tirpak, Regional Sales Manager; Mike Brucher, Zildjian Sales Rep for Southern California; and Derek Zimmerman, Gen16 Business Manager.
According to John DeChristopher, "Having a presence in Los Angeles is important to Zildjian for a variety of reasons, not the least of which is being accessible to our artists. Zildjian has enjoyed a long relationship with CenterStaging, so it was only natural for us to be here. We're excited about our new home and its location, which is arguably at the center of the LA music scene."