Music is truly the universal language. So it’s no surprise that the Winter NAMM 2013 show brought together people from nearly 100 countries around the world, united by a passion for all things music and music making. The NAMM show is four days of business, education, great music performances, and celebrities - plus all the latest and greatest music products from around the world.
The Zildjian Company arrived at NAMM shining a spotlight on the A Zildjian Series. For decades A Zildjian cymbals have been captured on countless recordings by generations of legendary artists and bands. This year, as part of our 390th Anniversary, we’ve dialed into the essence of that classic sound and made adjustments to the curvature and weights, capturing the sweet spot of the A Zildjian sound. The result is enhanced crashes, rides, and hats that reflect today’s musical styles. The smaller crashes respond quickly and effortlessly; the larger, thinner crashes open up with a bold fullness; and the rides blend articulation and wash.
Another focus for Zildjian at the NAMM show was the introduction of the Gen16 Direct Source Pickup. The Gen16 Direct Source Pickup utilizes a patent-pending design, allowing for more accurate cymbal definition, audio articulation, and tone shaping. The two piece preamp with contact sensor attaches to the cymbal so there is no bleed, cross-talk, or mic phasing. Additionally, the DS pickup can be used with the existing DCP and Gen16 Cymbals. Visually, the new Direct Source Pickup allows drummers to choose a color and lighting effect to rock their kits any way they want!
As with any NAMM, artists who visit the booth add to the overall excitement of the show, and this year was no different. Artists who stopped by over the three day event, included Larry Aberman, Cliff Almond, Gregg Bissonette, Cyrus Bolooki, Ronald Bruner, Mike Byrne, Gorden Campell, Teddy Campbell, Keith Carlock, Michael Cartellone, Louis Cato, Luis Conte, John Cowsill, Zach Danziger, Jean Dolabella, Aynsley Dunbar, Sheila E., Peter Erskine, Juan Escovedo, Pete Escovedo, Peter Michael Escovedo, Denny Fongheiser, Mike Fuentes, Bill Gibson, Danny Gottlieb, Gavin Harrison, Graham Hawthorne, Gerald Heyward, Liza Holbrook, Jason Holt, Arin Ilejay, Patrick Johanssen, Will Kennedy, Brian Kilgore, Pete Lockett, Gary Mallaber, Cole Marcus, Rick Marotta, Mike Marsh, Russ Miller (performed daily at the booth), Tony Moore, Chuck Morris, Nate Morton, Stephen Perkins, Simon Phillips, Joe Porcaro, Joel Rosenblatt, Ilan Rubin, Terry Santiel, Steve Schaeffer, Denny Seiwell, Danny Seraphine, Aaron Serfaty, Gil Sharone, Darren Shearer, Steve Smith, Sinbad, John Stamos, Branden Steineckert, Nisan Stewart, Jeffery Suttles, Joel Taylor, John Tempesta, Chuck Tilley, Chuck Wackerman, John Wackerman, Billy Ward, Jay Weinberg, Alan White, Vince Wilburn, Kevin Winard, and Adrian Young.
And then there’s the after show concerts! Zildjian helped to sponsored Danny Seraphine and his band, CTA as they heated up the main NAMM stage. Watch a performance of their new release “Strike While The Iron is Hot” here. In addition Zildjian helped sponsor the Marvin McQuitty Memorial Scholarship Concert and hosted a special Gen16 / DTX artist party and live webcast from the Yamaha booth with Yamaha and DRUM! Magazine. Both the concert and party were streamed live to countries as far away as Russia!
Finally, Zildjian hosted a 390th Anniversary Celebration on the Zildjian booth for artists and press. Overall, the 2013 NAMM show was a great kick start to our year! Stay tuned for all that we have coming up to keep our 390th Anniversary party going strong!
To see more pictures from the show, click here!