Thank you for your interest in the Zildjian Artist Program. Zildjian created the concept of "Artist Relations" in the 1930s when Avedis Zildjian began working directly with the great drummers of that period to create new sounds. His son, Armand, followed in the 1940s and onward, and today Zildjian’s Artist Relations Program is the industry standard and an important aspect of our company.
Through our program, Zildjian is able to work with many of the world’s leading drummers and percussionists to gain valuable insight in order to create new instruments and sounds. Our Artists promote Zildjian in a variety of ways and lead the company to the newest music as it is happening.
WHAT IS AN ENDORSEMENT:
Zildjian Artists are committed to playing only the Zildjian Brand. Endorsement contracts are business deals, designed to be mutually beneficial for both parties. Our Artist Relations Program is geared to promote Zildjian, and therefore, a major factor in becoming a Zildjian Artist includes a high profile playing situation, which provides maximum exposure, and the ability to influence consumers to purchase Zildjian products. In return, our Artists are provided with equipment and support to meet their playing demands.
BEFORE YOU COMPLETE THIS APPLICATION:
We ask that you read the criteria below and be honest with yourself to see if you meet the requirements. If now is not the right time for you, consider waiting until you are in a better position. In order for us to maintain our high standards of supporting our many artists around the world, we have to be selective and limited in terms of signing new Artists.
WHAT IS THE CRITERIA TO BECOME A ZILDJIAN ARTIST:
To be considered for a Zildjian Endorsement, you must have a combination of the following key factors:
Visible and Active: High visibility and actively touring means more brand exposure for Zildjian and translates into extensive press & TV coverage.
Drumming Ability: Zildjian takes pride in the playing ability of its Artists and seeks talented drummers with credibility as players among both fellow Artists and consumers.
Popularity: Popularity, not only with the public, but with drummers and music enthusiasts.
Influence: The ability to influence the decisions of consumers to purchase and use Zildjian products because you play them.
Genuine Commitment to the Zildjian Brand: A demonstrated commitment to using Zildjian instruments, and a past history of playing our products.
Attitude/Professionalism: Artists who are highly professional with a positive attitude toward the Company and our products make the best spokespeople.
Participation in Brand Awareness Building: Willingness to partake in product branding and marketing support, e.g. promoting Zildjian in drum interviews, displaying bass head decals, wearing branded clothing, social networking, advertisements, etc.
Other factors taken into consideration include: your Management Company, a Record Deal with a major label, your Social Media reach, your YouTube presence, buzz/recommendations from the industry, record sales / downloads, media exposure (TV, magazine interviews, etc.), your commitment to studying and continually improving your craft.
DO YOU HAVE WHAT IT TAKES?
Now that you know a little more of what we are looking for in a Zildjian Artist, if you feel you are ready to apply, please complete the application below. Please understand that we get several applications per day, and will respond to you as soon as possible. Incomplete applications will not be considered. We thank you for your interest and loyalty to the Zildjian Brand.